VIDEO/MARKETING WORK PLAN – JUNE 2021

OUTCOMES

What is your expected outcome?

DELIVERABLE AREA

To which deliverable does this correspond? (See Deliverables section in the NOFO)

POPULATION(S) SERVED
ACTIVITIES

What are the activities in which you will engage to meet your goal?

DATA COLLECTION AND REPORTING

How will you measure the success of your activities?

Development and deployment of cinematic videos that promote Phalanx Family Services as a whole and the development of individual videos that prioritizes and promotes the most important programs that provide highest impact to the community they serve.

  • Marketing & Communication
  • Education
  • Engagement
  • Houseless (Youth & Adults
  • Un and Underemployed
  • Returning Citizen
  • Public Aid Recipient
  • In & Out-of-School Youth
  • Seniors
  • SSI & SSDI Recipients
  • Homeless & Day Shelters, Transitional Housing

Develop and prioritize filming project on attracting targeted community residents to decide to get their Covid Vaccine shot from Phalanx Family Services. Develop and deploy marketing videos for the purpose of promoting monthly employment resource & diversity events highlighting priority services provided information and recruitment to the targeted community.

Create videos that promote Phalanxes website and its employment partners. In addition, Our Effective Messaging LLC will produce and coordinate news stores that highlight and promote and make use of their unique outreach tools to promote information and recruitment.

Organize a monthly information & recruitment events

See Collaborators

Monthly performance review and events completed.

The News School sites and media tools daily outreach to inform and educate Chicagoans on about Phalanx information and recruitment events.

Successful monthly information and recruitment events at various PFS collaboration sites (i.e., faith and community based, as well as aldermanic sites)

Hire performance-driven staff to inform and educate our collaborators

400,000 Individuals/Families will be reached via Facebook thru posts created by Phalanx Family Services ( PFS ) to inform and educate them on the importance of receiving Covid vaccine

Social Media Marketing & Communication

  • Houseless (Youth & Adults
  • Un and Underemployed
  • Returning Citizen
  • Public Aid Recipient
  • In & Out-of-School Youth
  • Seniors
  • SSI & SSDI Recipients
  • Homeless & Day Shelters, Transitional Housing

Daily Facebook maintenance and response to reactions, comments, shares and clicks

Individual Website & Facebook monthly analytical summaries

40,000 Individuals/Families will engage with PFS Facebook posts thru reactions, comments, shares and Clicks

Social Media Marketing & Communication

  • Houseless (Youth & Adults
  • Un and Underemployed
  • Returning Citizen
  • Public Aid Recipient
  • In & Out-of-School Youth
  • Seniors
  • SSI & SSDI Recipients
  • Homeless & Day Shelters, Transitional Housing

Daily Facebook maintenance and response to reactions, comments, shares and clicks

Individual Website & Facebook monthly analytical summaries

17 Dedicated websites will be maintained with landing pages linked to informative and educational Phalanx Family Services videos for individuals/families to participate

Social Media Marketing & Communication

  • Houseless (Youth & Adults
  • Un and Underemployed
  • Returning Citizen
  • Public Aid Recipient
  • In & Out-of-School Youth
  • Seniors
  • SSI & SSDI Recipients
  • Homeless & Day Shelters, Transitional Housing

Daily Facebook maintenance and response to reactions, comments, shares and clicks

Listing of the actual 15 websites

Individual Website & Facebook monthly analytical summaries

30,000 individuals in hard to count zip code areas will be texted in an outreach campaign to garner their participation in our Covid vaccine campaign

Texting targeted Zip Code Areas

  • Houseless (Youth & Adults
  • Un and Underemployed
  • Returning Citizen
  • Public Aid Recipient
  • In & Out-of-School Youth
  • Seniors
  • SSI & SSDI Recipients
  • Homeless & Day Shelters, Transitional Housing

Listing of actual texted numbers

Successfully completed text communication to targeted Zip Code populations

PFS will inform and educate over 50,00 individuals/families about the Covid vaccines by airing promotional videos on the YouTV1 network as well as on YouTube and other important video platforms.

Social Media Marketing & Communication

  • Houseless (Youth & Adults
  • Un and Underemployed
  • Returning Citizen
  • Public Aid Recipient
  • In & Out-of-School Youth
  • Seniors
  • SSI & SSDI Recipients
  • Homeless & Day Shelters, Transitional Housing
  • Actual Cinematic Videos
  • Phalanx Family Services Weekly Talk Show
  • An assortment of vides that can be developed from one documentary-styled cinematic video
  • Audience responses to all of our videos by number of visits, comments, shares on Facebook and YouTV1
  • In addition, we will poll our targeted community